New iPad covers and new logo marks the reinvention of Logitech

Logitech has celebrated its brand transformation with a new logo and a range of attractive iPad cases that demonstrate its renewed product approach with new designs and engineering excellence.

From now on, the products will simply be branded Logi and come in bright new packaging.

First to hit the shelves with this new logo is the BLOK series of iPad Air 2 and iPad Mini cases and protective shells.

The BLOK products, as the name suggests, don’t have rounded corners but square corners to provide added protection to the iPad where it needs it most in the event of a drop.

Inside the polymer case are absorbent ribs that support and flex to protect the iPad and disperse impact energy along the edges.

It can withstand drops from a height of more than 180cm (six feet).

LOGI BLOK PROTECTIVE KEYBOARD CASE FOR iPAD AIR 2 ($149.95)

There are three modes for the Logi BLOK Keyboard Case so users can view content, browse the web and comfortably type on the included keyboard.

The wireless detachable keyboard has a dedicated row of iOS shortcut keys and can also act as a screen cover.

Also included is the Any-angle stand to easily position the iPad to suit your needs.

And there’s no worry about running out of battery any time soon. The two coin batteries will last for up four years even with two hours use per day.

The smart power management feature helps conserve power with its automatic on/off feature.

LOGI BLOK PROTECTIVE CASE FOR iPAD AIR 2 (99.95)

Protect your iPad Air 2 from all angles with drop protection and the Any-angle stand that also doubles as the screen cover to safeguard against any direct impact.

The stand can be adjusted to any angle within a 50-degree range so the device will be sitting exactly as you want it.

The BLOK Keyboard Case and Protective Case are available in black/red, red/violet or teal/blue.

LOGI BLOK PROTECTIVE SHELL FOR iPAD AIR 2 AND iPAD MINI ($49.95)

For an uninterrupted iPad experience, the Logi BLOK Protective Shell looks after the outside of the product while an included screen protector keeps the display free of scratches.

The new Logi BLOK family of products will be rolling out to major retailers from this week.