MG Motor has won the prestigious Red Dot Award for Product Design its world-first all-electric convertible sport car the MG Cyberster.
For 100 years MG has grown from an iconic sports car manufacturer to become a popular and innovative EV brand.
The evolution of the MG brand has been rewarded with the Red Dot Award in the Product Design category.
The MG Cyberster is a two-seat roadster with gull wings doors that will be released in Australia later this year. It is expected to be priced at more than $100,000.
“The Cyberster pays respects to 100 years of MG creating vehicles that people love to drive. We don’t think of ourselves as just car owners, it’s more than that,” says MG Motor Australia CEO Peter Ciao.
“These cars and MG are a part of history and we’re lucky enough to be their custodians.”
The Red Dot Award is a prestigious accolade for design and innovation and the victory for MG rewards it’s creativity and desire to reach new levels of design for everyday Australians.
The MG Cyberster is 4535mm long, 1913mm wide and 1329mm tall and rides on a 2690mm wheelbase.
The car has 20-inch alloys and a 77kWh battery with dual electric motors which can take the Cyberster from 0 to 100km/h in just 3.2 seconds.
MG Motor says the MG Cyberster is the world’s first all-electric convertible sports car and is based on MG’s new MSP (modular scalable platform).
The car has a folding fabric roof that can open and close in just 10 seconds even while driving at speeds of up to 50 kilometres an hour.
“In 2017 when I came into Australia with MG, I trusted the commercial logic – build a team, a brand, a company and focus on professionalism and provide the best value, or better value than other options,” Mr Ciao says.
“After seven years, there is no change, I’m still focused on this.
“And we focus on our professional job to offer best product, best service, best offer for customer. That’s what we are doing.”