Adobe has offered a glimpse of its powerful generative AI video capabilities powered by the Adobe Firefly Video Model.

These new AI-driven features have been created to provide film editors and video professionals with an all-new toolbox to enrich their creativity, fill gaps in their timeline an enhance existing footage.

Firefly Video Model is yet another of Adobe’s family of generative AI models including an Image Model, Vector Model and Design Model.

The new Firefly-powered Text to Video and Image to Video capabilities will be available later this year on firefly.adobe.com.

Generative Expand, which allows users to enlarge a frame of an image or video to match the existing content, will also be embedded directly into Premiere Pro, one of the industry’s leading video editing applications.

Text to video capabilities will also allow creators to generate videos simply by using text prompts.

There will also be access a range of camera controls including angle, motion and zoom to finesse their videos and fill gaps with generated B-roll in their timeline.

Users who want to be notified when the Firefly Video Model is available in beta can join a wait list here.

Adobe Firefly has already been used to generate more than 12 billion images globally.

“Building upon our foundational Firefly models for imaging, design and vector creation, our Firefly foundation video model is designed to help the professional video community unlock new possibilities, streamline workflows and support their creative ideation,” said Ashley Still, senior vice president, Creative Product Group at Adobe.

“We are excited to bring new levels of creative control and efficiency to video editing with Firefly-powered Generative Extend in Premiere Pro.”

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Branding is a critical activity for any new business looking to attract customers, and tech startups are no exception. It’s vital for marketers to understand who their customers are, how their product solves a need and what the company stands for. A strong, consistent branding strategy is central to a successful business. 

Branding is particularly important when it comes to the tech sector as it is often more difficult for companies selling cutting-edge solutions to convey what their products do. For modern tech companies, it is absolutely essential to at least have a website and a social media presence, but this is only the beginning. 

In this article, we’ll go through some key branding strategies tech startups should take advantage of to build a loyal customer base and acquire new buyers. 

Targeted Branding

Understanding the market environment that you are operating in will guide important decisions like how to word your ads and what marketing channels to use. For instance, you might choose to work with online printing services to create posters and flyers if you’re selling to older customers, while TikTok content might be best for younger audiences. 

A great way to define your target market is to develop a persona for your ideal customer. This customer profile should be as detailed as possible, and should include details like age, gender, socioeconomic status and purchasing behaviour. You can even give your customer persona a physical representation. While you shouldn’t be averse to selling outside your target market, it helps to have a focus when it comes to branding activities. 

Distinguishing your Brand

Besides learning about your target segment, you should also thoroughly research the competition and how they brand themselves. Look for ways to differentiate yourself from other companies in the same sector. This helps you carve out a niche in the market and helps you tailor your product and marketing strategies to reach a specific type of customer. 

By understanding your competitors, you can make more informed branding decisions and grow your business. 

Mission Statement 

A mission statement clearly states what your business does and what it stands for. It is often used as the keystone in marketing campaigns and as the fountain from which your other creative choices spring. 

A mission statement should be as brief as possible and concisely highlight your brand’s main point of differentiation. You should also list your values, as today’s consumers want to know what you stand for. 

Your mission statement is the heart of your business, so make sure to draft one as early as possible. 

Foster Consistency in Branding 

Using the same brand elements and values across your different marketing channels strengthens the image people have of your brand. Stay consistent with regard to brand material, colours and fonts. The language you use across different platforms should also be instantly recognisable as yours.  

Maintaining a consistent brand requires constant work. As a tech startup, you may not have multiple people in your team who are solely responsible for brand building. If you’re working with this constraint, consider enlisting the help of a marketing agency.

Whether you’re marketing in-house or outsourcing, ensure that all the brand material you put out is consistent. 

Play with Different Brand Elements

Your brand identity is the concrete representation of your business. To create a strong brand, you need to make use of various elements, including colours, tag lines and fonts. There are an endless number of choices when it comes to developing your brand identity, so it can help to focus on a few primary elements. 

When in doubt, always return to your target market. Choose brand elements that appeal to the audience you’re looking to sell to. 

Develop Brand Collateral

Brand collateral comprises the physical and digital materials that your customers interact with. These can include posters, tech videos and social media ads. The sheer number of options can get overwhelming, but getting your collateral right is vital to effective marketing. 

When deciding on whether or not to use a particular brand collateral, it helps to run a cost-benefit analysis beforehand. This allows you to make more data-driven decisions and spend your limited money in the most effective possible way. 

Review and Evaluate

Constantly reviewing and revamping your strategies is a key to effective branding. It’s impossible to get everything right from the off, and changes to the market often necessitate brand alterations. 

Customer feedback is vital to optimising your branding efforts. Develop feedback channels to track as many responses as possible from people who interact with your business. Track information like how they found your business and whether or not they made a final purchase. This information can easily be tracked using tools like AppsFlyer and Google Analytics. 

Standing still is the surest way to fail in the business world. It is important to regularly assess the effectiveness of your brand strategies so you can make the necessary changes. 

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A strong brand can drive sales and build ties with the community, and tech companies rely heavily on their brands to stand out from the crowd and build loyalty. In this article, we’ve gone over some key tips for branding for tech startups. 

By following the tips we’ve provided, you can craft a brand that will be a genuine asset for your business. 

The post A Guide To Branding For Tech Startups appeared first on Tech Guide.

AI is becoming a part of daily life in ways that make our routines easier. From lights that adjust to our mood to devices that keep track of our health, AI is helping us live and work smarter. It is seamlessly fitting into our lives, improving how we connect and manage our daily tasks.

The rise in security systems and intelligent traffic management are just a few examples of its profound impact. As AI technologies continue to evolve, staying informed about the most reliable AI tools can provide valuable insights. These advances promise to transform our lives, adding efficiency.

AI in Personal Life

Smart homes and personal assistants like Siri, Alexa, and Google Assistant are becoming integral to our daily routines. They provide the desired information and make life easier.

In healthcare, AI gives personal health advice through devices and apps, predicts health problems, and suggests changes to improve your life. Entertainment platforms like Netflix and Spotify use AI to recommend content based on user preferences, making leisure activities more unique and engaging.

AI in the Workplace

AI tools are transforming the workplace by automating repetitive tasks, thus allowing Australian employees to focus on strategic and creative work. AI-driven software aids in scheduling, email management, and content creation, enhancing overall productivity.

In decision-making, AI analyzes vast amounts of data, providing insights that help businesses make informed decisions and predict market trends. The finance sector benefits significantly from AI in areas such as fraud detection, risk management, and algorithmic trading.

Societal Impacts of AI

AI offers numerous benefits, including increased efficiency, convenience, and the creation of new opportunities for Australians. However, it also presents challenges like privacy concerns, job displacement, and ethical issues.

As AI systems collect and analyze extensive personal data, robust data protection measures and ethical guidelines are necessary to prevent misuse.

The potential for job displacement due to automation highlights the need for reskilling and upskilling the workforce to adapt to new roles created by AI.

The Future Outlook

AI technology continues to evolve rapidly, with growth in natural language processing, machine learning, and the integration of AI with technologies like blockchain and quantum computing.

These developments promise more powerful and versatile AI applications. In the future, we expect smarter cities with AI, customized learning, and healthcare that can predict problems early.

Preparing for an AI-driven future requires continuous learning and fostering a culture of innovation and adaptability.

Conclusion

The future of AI in everyday life is a combination of opportunities and challenges. As we embrace this technology, it is essential to navigate its complexities with a balanced approach, ensuring that its benefits are widely shared while excluding potential risks.

From enhancing daily routines to transforming industries, AI’s impact is profound and far-reaching. By encouraging responsible AI development and ongoing learning, we can use its power to build a better and more connected world.

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Although a Mac tends to have quite a bit of space, it’s very easy to fill it up. You use it to store your documents, projects and all kinds of stuff. Low and behold, at some point you are very low on space and don’t really know what to do. You could buy extra storage space, or you can figure out how to free up some space on your device. 

Try to use the Mac’s built-in tools

Yes, the Mac platform has some great tools for helping you free up some space. Obviously you will need to do a bit more than that. But realistically, storing stuff in the iCloud can be a good way to save space. You can also optimize storage from your device, and that will also help with the process. Also, set the option to empty your Trash Bin automatically. That can be a great option to consider if you want to save space on your Mac.

Delete stuff from your Downloads folder

We all download lots of items online, and at some point the Downloads folder can be quite big. That’s why it’s a very good idea to empty the folder as often as you can. If you are someone that uses the device often, it’s a good idea to empty it once or two times a month, maybe more often. It helps you avoid situations where you end up not having enough space.

Use a cleanup tool

The role of a Mac cleanup tool is to make sure that you eliminate unwanted files from your device automatically. What’s great about this is the fact that you will have access to a vast array of tools which track unnecessary files, such as temporary files for example. Those get deleted automatically, which helps ensure your device runs smoothly and without any problems. It’s a solid approach, and it will give you a much better outcome every single time.

Start using external storage solutions

External storage is a very good option if you want to save space on your device. The best thing about it is that you can easily store stuff on a portable SSD or hard drive, even on a flash drive. In the end, that’s great because it allows you to better optimize how you work and how you manage your space. The benefit here is that external storage is plug and play, it’s very effective, and it will help make the process a lot better than expected.

Delete apps you’re not using

If you have lots of apps that you’re not using, delete them. You can go to the Applications folder to delete them, and you can also enter the Library folder to remove any of the remaining files from them. That’s a great option to think about, because it helps save time, and it will give a much better result in the end. At the same time, be mindful about what you are installing on the device, and you’ll see that you will be saving a whole lot of space.

Focus on removing large files

A good idea here is to try and remove those older files if you can. The reason why you want to target large files is because you will be getting more space back. And there’s also less stuff to delete as well. With that being said, you do want to create a backup for those large files, if they are very important. Making sure that you will remove large files is extremely important, and it will help save a significant amount of effort and time. At the end of the day, the quality is always important, so ensure that you always focus on results.

Delete old backups

You will notice that old iOS backups made by iTunes or third party tools can be quite large too. And when you do a few dozen of those, they will eat up a lot of space. Keep the latest backup or a few of them, and then delete the rest. It will be incredibly helpful!

These tips and ideas are great if you want to free up space on your Mac. It might seem difficult to free up space at first, but realistically, you need to delete stuff and perform a regular cleanup to remove unnecessary files. That, combined with a more focused approach when it comes to installing and deleting stuff will help you save a lot of effort!

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Have you ever wondered who’s behind the cutting-edge advancements in defence technology that keep nations safe? While governments and military organisations often take centre stage, there’s a powerful yet often unseen force driving these innovations forward—defence consulting firms.

Defence consulting firms bring together the best minds in technology, strategy, and military operations to ensure that nations are not only prepared for today’s threats but are also equipped for the challenges of tomorrow.

The Role of Defence Consulting Firms in Technological Advancements

Defence consulting firms play a crucial role in driving technological advancements within the defence sector. Their involvement often encompasses several key areas:

• Innovation and R&D: Defence consulting firms are at the forefront of innovation, leading research and development efforts to create cutting-edge technologies. They help governments and military organisations stay ahead by developing new solutions that address emerging threats and operational challenges.

• Integration of Emerging Technologies: These firms facilitate the integration of emerging technologies, such as artificial intelligence, machine learning, and advanced cybersecurity measures, into existing defence systems. This integration ensures that military capabilities are enhanced and remain relevant in a rapidly changing technological landscape.

• Strategic Advising on Technology Trends: Defence consulting firms provide strategic advice on technology trends, helping clients understand how new advancements can impact national security. They offer insights into how these technologies can be leveraged to gain a competitive edge or address specific security needs.

• Technology Assessment and Evaluation: Consulting firms conduct thorough assessments and evaluations of new technologies to determine their suitability for defence applications. This includes analysing their effectiveness, reliability, and potential risks before they are deployed in critical operations.

• Collaboration with Industry Leaders: These firms frequently collaborate with technology companies, research institutions, and other industry leaders to foster innovation and share expertise. This collaboration ensures that the latest advancements are incorporated into defence strategies and technologies.
  

AI and Autonomous Systems: The Future of Warfare

Artificial intelligence and autonomous systems are revolutionising the way wars are fought. From unmanned aerial vehicles (UAVs) to autonomous ground robots, these technologies are changing the face of modern warfare. Defence consulting firms play a key role in advising governments on how to integrate these technologies into their defence strategies.

For instance, consulting firms might recommend the development and deployment of AI-powered drones for surveillance and reconnaissance missions. These drones can operate in environments that are too dangerous for human soldiers, providing real-time intelligence and reducing the risk of casualties. Furthermore, AI algorithms can process vast amounts of data to identify patterns and predict enemy movements, giving military forces a significant strategic advantage.

The integration of AI in defence technology is not without its challenges, particularly concerning ethical considerations and the potential for unintended consequences. Defence consulting firms help governments navigate these challenges by offering guidance on ethical AI deployment and ensuring that autonomous systems operate within established legal frameworks.

Cybersecurity: Protecting Critical Infrastructure

In today’s digital age, cybersecurity is a cornerstone of national defence. Cyber threats can target critical infrastructure, disrupt communication networks, and compromise sensitive information. Defence consulting firms are leading the charge in developing robust cybersecurity strategies that protect against these threats.

These firms provide governments with expert advice on how to defend against cyberattacks, whether they originate from state-sponsored hackers or independent cybercriminals. They recommend best practices for securing military networks, protecting classified data, and responding to cyber incidents. Additionally, defence consulting firms often conduct penetration testing and vulnerability assessments to identify weaknesses in a nation’s cyber defences.

Beyond reactive measures, defence consulting firms also focus on proactive cybersecurity strategies. They help governments develop cyber threat intelligence capabilities, allowing them to anticipate and counter cyber threats before they can cause damage. By staying ahead of the curve, these firms ensure that nations remain resilient in the face of evolving cyber threats.

Robotics and Unmanned Systems: Enhancing Military Capabilities

Robotics and unmanned systems are another area where defence consulting firms are making significant contributions. These technologies enhance military capabilities by allowing for operations in hazardous environments without putting human lives at risk. Defence consulting firms advise governments on the development and deployment of these systems, ensuring they align with national defence objectives.

For example, consulting firms might recommend the use of unmanned ground vehicles (UGVs) for explosive ordnance disposal (EOD) missions. These robots can safely disarm bombs and other explosive devices, protecting soldiers from harm. Similarly, unmanned maritime systems can conduct underwater surveillance, mine detection, and reconnaissance, providing valuable intelligence without exposing personnel to danger.

The adoption of robotics and unmanned systems also extends to logistics and supply chain operations. Defence consulting firms help governments streamline these operations by integrating automated systems that can transport supplies, perform maintenance tasks, and even construct infrastructure in remote or hostile environments.

The Importance of Innovation in Defence Consulting

Innovation is at the heart of defence consulting. In a world where technological advancements occur at a breakneck pace, consulting firms must stay ahead of the curve to provide relevant and effective solutions. This requires a culture of continuous learning, collaboration, and adaptability.

Defence consulting firms often collaborate with technology companies, research institutions, and military organisations to drive innovation. They participate in research and development (R&D) projects, conduct field trials of new technologies, and provide feedback to developers on how these technologies can be improved for military use.

Moreover, defence consulting firms play a crucial role in fostering innovation within government and military organisations. They encourage the adoption of new technologies, challenge existing paradigms, and help create a culture of innovation within the defence sector. By doing so, they ensure that nations are not only prepared for current threats but are also equipped to face future challenges.

Defence consulting firms are at the forefront of innovation in defence technology, guiding governments in the adoption and integration of cutting-edge solutions that enhance national security. From AI and cybersecurity to robotics and unmanned systems, these firms play a vital role in shaping the future of warfare.

The post Innovations in Defence Technology: How Consulting Firms Are Leading the Way appeared first on Tech Guide.

Electronics maker ASUS have announced a new range of AI powered laptops, powered by the new AMD Ryzen AI 9 HX 370 series processors.

The new range includes updated models across their ProArt, Zenbook and Vivobook range for creatives, as well as their gaming focused ROG Zephyrus and TUF gaming laptops.

The new AI focused chips include an Neural Processing Unit (NPU) capable of up to 50 Trilion Operations Per Second (TOPS). The new CPU’s offer faster AI performance from ASUS’ installed software suite including StoryCube and MuseTree, as well as the Microsoft CoPilot AI – with the new laptops including a Copilot key on the keyboard for fast access to AI.

Bradley Howe, Head of Consumer, ASUS Australia, explains,
“This new AMD lineup builds on our launch of AI PCs earlier this year. Our focus is on supporting Australians in their AI journey, whether they’re just discovering AI or are already regularly using it. The rise of AI-enabled apps and the integration of AI capabilities highlight the need for high-performance machines to deliver better quality experiences.”

For those not in need of many of the AI use cases, the new AMD processors also offer improved benefits for all users, with Mr Howe saying

“Even for those not using AI daily, our devices’ performance and extended battery life are greater than our previous generations, making them smarter and more powerful than ever.”

ProArt

ASUS have announced two new models in their high-end creator focused ProArt range, with the ProArt P16 offering a large format clamshell, while the ProArt PX13 includes a versatile 360-degree hinge with multiple form factors.

Featuring a 16-inch display the ProArt P16 weighs in at a surprisingly light 1.85kg has a slim 14.9mm profile offering multiple connectivity options including USB 4.0 Gen 3 Type-C, HDMI 2.1 and a full-sized SD card reader. The ProArt PX13 is a more versatile system with a compact 13-inch display, on a lightweight body weighing in at just 1.38 kg. The ProArt PX13 also includes USB 4.0 Type-C ports, HDMI 2.1 port and a microSD card reader.

The ProArt P16 and ProArt PX14 use the AMD Ryzen AI 9 HX 370 processor with NVIDIA GeForce RTX 4070 Laptop GPUs and options for up to 64GB DDR5 RAM and 1TB M.2 SSD storage.

Powered by Microsoft Windows 11 Pro with CoPilot, ASUS is also including a free three-month Adobe Creative Suite subscription and a six-month CapCut Pro subscription, giving creators a creative workflow right out of the box.

You can get your hands on the ASUS ProArt P16 and PX13 through the ASUS e-Shop, with the ProArt P16 starting from $4,499, while the ProArt PX13 will start from $3,599.

ZenBook

The new AMD Ryzen AI processors will also power the new Zenbook S 16 OLED, ASUS latest thin and light 16” device. The Zenbook S16 features a stunning 16-inch, 3K resolution OLED display capable of up to 120Hz.

The laptop has an ultra-light design despite the large display, with the unit measuring just 1.1cm thin and weighing just 1.5kg. The lightweight deign comes courtesy of a new exciting material dubbed Ceraluminum, a durable new lightweight finish that ASUS have introduced which has the ‘look and feel of ceramic with the strength of aluminium’.

The new Zenbook S16 OLED will come with the AMD Ryzen AI 9 HX 370 processor with AMD Radeon 890M Graphics. ASUS offering configurations up to 32GB DDR5 RAM and up to a 2TB Gen 4 M.2 SSD, with a 78Wh battery capable of up to 22 hours battery life.

Available now, the ASUS Zenbook S16 is available for $3,499 through the ASUS e-Shop, as well as JB HiFi, Harvey Norman, Officeworks, and Bing Lee.

Vivobook

AMD have also introduced a new Vivobook S16 and Vivobook S14 models powered by the new AMD Ryzen AI 9 HX 370 processor. The laptops will come with the latest AMD Radeon graphics, as well as options up to 32 GB LPDDR5X memory, and up to 1 TB PCIe 4.0 SSD storage.

The compact laptops include the new ASUS IceCool thermal cooling system which includes dual heat pipes and 97-blade IceBlade fans, and two air vents.

The Vivobook S16 and Vivobook S14 both include OLED panels, with the S16 offering a 16-inch 3.2K resolution panel, while the S14 includes a 14-inch 3K resolution panel, with ASUS incorporating Harman Kardon-certified Dolby Atmos audio.

ASUS offer multiple connectivity options even with the thin profile, with the Zenbook S14 and S16 offering USB 4.0 Type-C connectors as well as HDMI 2.1 and USB 3.2 Type A ports on-board with Wi-Fi 6E and Bluetooth 5.3 wireless connectivity.

You can get your hands on the Vivobook S16 and S14 through the ASUS eShop with the Vivobook S16 starting from $1,999, while the Vivobook S14 is also available from the ASUS eShop, as well as JB HiFi, Harvey Norman, Officeworks from $2,699.

ROG Zephyrus

The new AMD Ryzen 8 AI HX 370 processor will also power the new ROG Zephyrus G16, with NVIDIA GeForce RTX GPUs, up to 16GB LPDDR5 RAM and up to 1TB PCIe 4.0 NVMe M.2 SSD.

The gaming laptop, will be offered in both Eclipse Gray and Platinum White colour options with an aluminium chassis offering durability. .

The Zephyrus G16 will include the Slash Lighting LED bar on the lid, giving users access to an array of notification options and animations.

The laptop will include a 16-inch 2.5K resolution ROG Nebula OLED panel at up to 240Hz, with a 1,000,000:1 contrast ratio. ASUS have had the OLED panel VESA DisplayHDR True Black 500 certified. For audio, the Zephyrus G16 includes Hi-Res Audio, with Dolby Atmos certification offering immersive audio.

You can get your hands on the ROG Zephyrus G16 through the ASUS eShop and JB Hifi, with pricing starting from $5,099. .

TUF

Lastly, there’s a new ASUS TUF Gaming A14, and TUF Gaming A16, offering 14-inch and 16-inch designs on ultra-portable chassis weighing just 1.46kg and 2.2Kg respectively, which also both carry Military Spec certification for durability.

The TUF Gaming A14 and TUF Gaming A16 both feature 2.5K resolution, 165 Hz displays and are powered by the AMD Ryzen AI 9 HX 370 processor with up to NVIDIA GeForce RTX 4070 Laptop GPU, and up to 32GB DDR5 RAM and up to 1 TB PCIe 4.0 SSD storage.

The ASUS TUF A14 and TUF A16 will enhance productivity says ASUS, with AI features such as background blur and eye-gaze correction with low power consumption. The TUF Gaming systems include Windows 11 with CoPilot for all your AI needs.

You’ll be able to get your hands on the ASUS TUF Gaming A14 from today, with prices starting at $2,499. The ASUS TUF Gaming A16 will start from $2,699, with devices set to go on-sale in September.

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In recent years, the borrowing landscape in Australia has undergone significant changes, driven by the growing popularity of low-doc and no-doc loans.

These lending options, designed primarily for self-employed individuals and small business owners who may struggle to provide traditional financial documentation, offer a lifeline to a vital segment of the Australian economy. While they open doors to financial access, they also come with unique benefits and risks that require careful consideration.

What are Low-Doc and No-Doc Loans?

Low-doc and no-doc loans are financial products tailored for self-employed Australians, freelancers, and others with non-traditional income streams who may find it difficult to provide the comprehensive documentation typically required for traditional loans. 

Low-doc loans require some documentation, such as a declaration of income, bank statements, or a Business Activity Statement (BAS), making them accessible for those who have irregular income but can still provide some financial proof. No-doc loans, on the other hand, do not require any income verification, relying instead on the borrower’s credit history and property value.

These loan types are particularly beneficial for small business owners and entrepreneurs who often lack standard PAYG payslips and face hurdles in securing conventional financing. However, the trade-off often includes higher interest rates and fees due to the increased risk perceived by lenders. Borrowers must understand these factors and seek professional advice to ensure these loans align with their financial circumstances and goals.

Where it started

The rise of low-doc and no-doc loans in Australia can be traced back to the early 2000s, a period marked by an increasing demand for more flexible lending options. These loans were primarily created to cater to self-employed individuals and small business owners who often faced difficulties in securing traditional loans due to the lack of conventional income documentation.

In response to the growing popularity of these loans and concerns over responsible lending, Australian regulatory bodies introduced stricter guidelines in the 2010s. The Australian Securities and Investments Commission (ASIC) played a significant role in tightening lending practices to ensure that borrowers could meet their repayment obligations. This included more rigorous income verification processes and tighter scrutiny of lenders offering these products. As a result, many traditional lenders became more cautious, and some even exited the low-doc and no-doc loan market altogether. 

Today, the landscape of low-doc and no-doc loans in Australia has evolved significantly. While these loans are still available, they are predominantly offered by non-bank lenders and private financial institutions that have adapted to the regulatory changes. These lenders often provide more flexible terms, though typically at higher interest rates to offset the increased risk. Despite the tighter regulations, low-doc and no-doc loans remain a vital financial tool for many self-employed Australians seeking access to credit.

Who Uses Low-Doc and No-Doc Loans?

Low-doc and no-doc loans serve as essential financial products for specific groups of borrowers who might struggle with traditional lending criteria. These groups include:

1. Self-employed Individuals

Self-employed individuals, such as sole traders and entrepreneurs, often face challenges in providing the extensive documentation required by conventional lenders. Low-doc and no-doc loans offer these individuals a way to secure financing without the need for regular payslips or detailed financial records, enabling them to grow their businesses or manage personal finances more effectively.

2. Small Business Owners

Small business owners, particularly those running newer or smaller operations, may not have the detailed financial histories that traditional banks require. Low-doc and no-doc loans provide a vital source of funding for these businesses, allowing them to invest in inventory, equipment, or expansion opportunities without the heavy documentation burden.

3. Freelancers and Gig Economy Workers

The rise of the gig economy has led to a significant increase in the number of freelancers and contract workers. These individuals often have fluctuating incomes and lack the steady employment records needed for standard loans. Low-doc and no-doc loans cater to this demographic by offering flexible financing solutions that align with their unique financial situations.

Benefits of Low-Doc and No-Doc Loans

Accessibility

One of the primary benefits of low-doc and no-doc loans is their accessibility. These loans are designed for individuals who don’t have traditional income documentation, such as self-employed workers, freelancers, and small business owners. By requiring minimal or no documentation, these loans make it easier for a wider range of Australians to access necessary funding without the burden of extensive paperwork.

Speed

Another significant advantage is the speed of the approval process. With fewer documents to review, lenders can process applications more quickly. This expedited process is particularly beneficial for borrowers who need access to funds urgently, whether for business expansion, personal use, or investment opportunities.

Flexibility

Low-doc and no-doc loans also offer a high degree of flexibility. Lenders often provide customisable loan terms and conditions, allowing borrowers to tailor their loans to fit their specific financial situations. This flexibility can include various repayment options, interest rates, and loan amounts, making these loans a versatile solution for many individuals.

Risks and Challenges

Higher Interest Rates

One of the main challenges with low-doc and no-doc loans is the higher interest rates compared to traditional loans. This is because lenders view these loans as riskier due to the lack of comprehensive documentation that typically demonstrates the borrower’s ability to repay. Consequently, to mitigate this risk, lenders charge higher interest rates, making the overall cost of the loan more expensive for borrowers.

Stringent Criteria

Despite the name suggesting otherwise, lenders still have specific criteria that must be met to qualify for low-doc and no-doc loans. Borrowers often need to provide a declaration of their income, a good credit history, and sometimes even a significant deposit or equity in the property. This means that while these loans may bypass some traditional documentation requirements, they still require borrowers to meet certain standards to reduce the lender’s risk.

Potential for Debt

The higher interest rates and potentially larger repayments associated with low-doc and no-doc loans increase the risk of borrowers falling into debt. If borrowers fail to accurately assess their ability to meet repayments, they may find themselves struggling with financial stress or even defaulting on the loan. This scenario is particularly concerning for self-employed individuals or those with variable incomes who might experience fluctuations in their earnings.

How to Apply for Low-Doc and No-Doc Loans

Eligibility Criteria

To qualify for a low-doc or no-doc loan in Australia, lenders typically look for:

1. Good Credit History: Even with limited documentation, having a strong credit score is crucial.
2. Declaration of Income: You may need to sign a declaration stating your income, despite not providing full documentation.
3. Significant Equity or Deposit: A larger deposit or substantial equity in the property can help offset the perceived risk by the lender.
4. Business Activity Statements (BAS): For business loans, lenders might require a recent BAS to gauge your financial health.

Application Process

Here’s a step-by-step guide to applying for low-doc and no-doc loans:

1. Research Lenders: Compare banks or online lenders using reputable research or comparison websites like Finder or Friendly Finance to find a loan provider that best suits your needs. 
2. Gather Required Documents: Prepare any available documentation, such as a declaration of income, BAS, or any proof of assets.
3. Fill Out Application: Complete the lender’s application form. This can often be done online for convenience.
4. Provide Supporting Documents: Submit your documentation as per the lender’s requirements.
5. Await Approval: The lender will assess your application. They might contact you for additional information if needed.
6. Receive Funds: Once approved, the loan amount will be disbursed to your account.

Tips for Approval

To improve your chances of securing a low-doc or no-doc loan:

1. Maintain a Good Credit Score: Regularly check and improve your credit score by managing debts and paying bills on time.
2. Increase Your Deposit: A larger deposit reduces the lender’s risk and improves your approval chances.
3. Prepare a Strong Application: Clearly explain your income and financial situation. Any supporting documents, even if minimal, can help.
4. Use a Mortgage Broker: Brokers have access to multiple lenders and can help match you with the right loan product.

Regulatory Environment

Government Regulations

Low-doc and no-doc loans are regulated to ensure responsible lending practices. The Australian Securities and Investments Commission (ASIC) plays a crucial role in overseeing these loans. Following the introduction of responsible lending laws, ASIC has enforced stricter lending practices for low-doc loans to protect consumers from taking on unaffordable debt. This includes requiring lenders to make reasonable inquiries into a borrower’s financial situation and ensuring that the loan is suitable for the borrower’s needs and circumstances.

Consumer Protections

Borrowers are afforded several protections when taking out low-doc or no-doc loans. Key rights and protections include:

1. Responsible Lending Obligations: Lenders must adhere to responsible lending guidelines, ensuring they do not offer loans that are unsuitable for the borrower’s financial situation.
2. Dispute Resolution: Borrowers have access to independent dispute resolution services through the Australian Financial Complaints Authority (AFCA), which can mediate between borrowers and lenders in case of conflicts.
3. Disclosure Requirements: Lenders are required to provide clear and transparent information about the loan terms, fees, and interest rates, ensuring borrowers can make informed decisions.

These regulations and protections are designed to maintain a fair and stable lending environment, safeguarding both borrowers and the broader financial system.

Comparison with Traditional Loans

Documentation Requirements

Traditional Loans

Traditional loans in Australia typically require comprehensive documentation. This includes proof of income (such as payslips and tax returns), bank statements, employment verification, and credit history reports. These documents are necessary for lenders to assess the borrower’s ability to repay the loan and their creditworthiness.

Low-Doc and No-Doc Loans

In contrast, low-doc and no-doc loans require significantly less documentation. Low-doc loans may require minimal paperwork like a declaration of income, bank statements, and BAS statements. No-doc loans, as the name suggests, require little to no documentation. This makes them an attractive option for self-employed individuals or those with non-traditional income sources.

Interest Rates and Fees

Traditional Loans

Traditional loans generally offer lower interest rates and fees due to the lower risk associated with thoroughly vetted borrowers. Since lenders have access to extensive financial information, they can accurately assess the risk and often offer more competitive rates.

Low-Doc and No-Doc Loans

Low-doc and no-doc loans often come with higher interest rates and fees. This is due to the increased risk lenders face by not having comprehensive financial information on the borrower. Higher rates compensate for this uncertainty, making the loan more expensive overall.

Suitability

Traditional Loans

Traditional loans are best suited for borrowers with stable, verifiable income and good credit history. These borrowers benefit from lower interest rates and fees, making traditional loans a cost-effective option for those who meet the stringent documentation requirements.

Low-Doc and No-Doc Loans

Low-doc and no-doc loans are ideal for self-employed individuals, freelancers, and those with irregular income who may struggle to provide the extensive documentation required for traditional loans. While they come with higher costs, they provide access to necessary funds that might otherwise be unavailable through traditional lending channels.

Conclusion

While low-doc and no-doc loans offer valuable options for borrowers with non-traditional income sources or those who lack comprehensive documentation, they come with distinct trade-offs compared to traditional loans. The ease of obtaining these loans is counterbalanced by higher interest rates and potentially greater costs due to the increased risk for lenders. 

The regulatory environment has tightened to mitigate risks and protect borrowers, but it remains essential for individuals to weigh these loans’ benefits and challenges carefully. Traditional loans continue to be the more cost-effective choice for those who can meet their stringent documentation requirements, offering lower rates and fees. Thus, selecting the right type of loan depends largely on individual financial circumstances and the ability to meet specific loan criteria.

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Norton, a leading consumer cyber safety brand of Gen, has unveiled Norton Ultra VPN – a powerful re-imagining of its virtual private network to ensure privacy and security whenever people are online.

This new all-in-one VPN combines speed and reliability with next level protection against the latest cyber threats.

All Norton VPN’s now include worldwide content access, service compatibility upgrades and other protocols to provide an improved online experience.

Also updated is its “no log” policy which means the VPN provider does not collect or log anything transmitted through the network so will have no idea about what you browse or what you download and search for.

“Today, people need more from their VPN. They need help protecting themselves and their families from an ever-increasing spectrum of modern threats,” said Leena Elias, Chief Product Officer at Gen.

“We reimagined our lineup with this in mind, innovating with our award-winning technology to create tailored solutions that provide the most comprehensive online protection, helping people everywhere to regain control of their Cyber Safety with the perfect VPN for their lifestyle.”

There are now three Norton VPN plans which include Norton Secure VPN for individuals who want fast access to an easy-to-use and reliable service, VPN for Individuals and Couples looking for additional protection and Norton Ultra VPN Plus for families to protect their entire household with an all-in-one solution.

Norton Ultra VPN provides enhanced privacy, security and identity features, including:

Privacy 

– VPN: A fast, secure and reliable private internet connection to access your favorite content at home and on the go.

– Privacy Monitor (US and Canada): Included with Norton Ultra VPN Plus, Privacy Monitor scans people-finder websites for exposed personal information every 90 days and helps you opt-out of these websites for improved online privacy.

Security

– Malware and Scam Protection: Blocks dangerous websites and helps keep malware, ransomware, phishing and other scams at bay with real-time protection.

– Parental Control: Pinpoints the location of Android or iOS devices, sets boundaries for physical locations and blocks harmful or inappropriate websites to help children explore the internet safely.

– Password Manager: Create and manage passwords in one secure place. Includes an encrypted vault, detects duplicate passwords and suggests ways to improve password security.

Identity 

– Dark Web Monitoring – notifies you if your personal information – such as email addresses, phone numbers or credit card numbers – have been exposed and found on the dark web, so that you can secure your accounts and take the necessary steps to protect your identity.

Norton Ultra VPN is available today and works with Windows, Mac, Android, and iOS platforms with protection for up to ten devices in the highest tier. For more information visit https://au.norton.com/products/norton-vpn

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In today’s fast-paced software development world, automated unit testing with AI is more important than ever, as it improves the efficiency of unit testing and its accuracy, reducing bug occurrences and saving valuable development time.

AI and machine learning technologies are reshaping the landscape of unit testing by automating test creation and execution. Understanding how AI can refine the testing processes is essential for developers aiming to maintain high standards in software development.

Key Takeaways

• Diffblue Cover uses AI for comprehensive unit testing coverage.
• AI enhances the efficiency and accuracy of unit testing processes.
• Appvance IQ supports versatile platform testing, including mobile and web.

Understanding AI in Automated Unit Testing

AI and machine learning (ML) have significantly transformed the landscape of automated unit testing by enhancing the accuracy, speed, and efficiency of test generation and execution.

The Role of AI and ML in Testing Software

AI and ML technologies facilitate the creation of more accurate and efficient unit tests. These technologies analyze existing codebases to generate unit tests that thoroughly cover various scenarios.

Machine learning algorithms identify patterns and potential weaknesses in the code, helping to create robust test cases. For example, platforms like Diffblue Cover use AI to automatically write unit tests for Java code, allowing developers to focus on more complex tasks.

Further, AI-powered tools integrate seamlessly with integrated development environments (IDEs), making it easier for developers to manage tests within their existing workflows. This results in higher quality code and faster development cycles.

Evaluating the Different Frameworks and Languages

AI-powered unit testing tools support a range of frameworks and programming languages to cater to different developer needs. Key languages include Python, JavaScript, Java, C#, and TypeScript.

Framework compatibility ensures wide adoption and seamless integration into existing projects. Automated unit testing tools often support various frameworks such as JUnit, TestNG, and NUnit, providing versatile solutions for different development environments and project requirements.

In conclusion, the combination of AI and comprehensive language support makes these tools exceptionally versatile and efficient for developers across the board.

Exploring Top AI-Powered Unit Testing Tools

Automated unit testing tools are crucial for ensuring code reliability and scalability across various platforms. These tools offer integration with popular IDEs, support multiple programming languages, and provide extensive cross-browser testing capabilities.

AI-powered tools for automating unit testing are transforming the software development landscape.

These tools enable developers to improve efficiency and ensure higher code quality throughout the development process.

The post What Are the Best AI-Powered Tools for Automating Unit Testing? appeared first on Tech Guide.

When a faulty CrowdStrike software update blue-screened millions of Windows computers around the world, it sent shockwaves through the tech industry and left many wondering what went wrong — and how to future-proof their own systems.

Brian Mathew, founder of Melbourne-based IT consultancy Computer Technicians, emphasises the importance of learning from this incident: “The CrowdStrike outage is a stark reminder of the complexities and vulnerabilities in our interconnected digital world. It is an opportunity to reassess what’s in place, strengthen our approach, and put in place robust backup and recovery plans.”

These are his key takeaways from the largest global outage to date.

1. Over Reliance on Single Providers

The CrowdStrike incident highlighted the risks associated with overreliance on a single cybersecurity provider.

When CrowdStrike’s update failed — something that most end users didn’t know was happening in the background — it took millions of computers offline worldwide, disrupting critical services across various sectors. High profile businesses from Sky News in Australia to Delta airlines in the USA were affected.

Lesson: Diversify your cybersecurity solutions. It may be tempting to use a single, comprehensive security suite, but a multi-layered implementation with solutions from different vendors may help reduce the risk of a single point of failure… but there are trade-offs.

2. Robust Testing Procedures

CrowdStrike attributed the outage to a bug in their cloud-based testing system, which allowed problematic content to be pushed out despite failing validation checks.

Lesson: Implement rigorous testing procedures, including automated and manual checks, before deploying any updates. If it’s possible, gradually rollout a large deployment so that issues can be caught early. Oh, and don’t deploy on a Friday.

3. Resilience

According to Parametrix, the loss incurred by Fortune 500 companies that were affected stands at an eye-watering $5.4 billion. And most of that won’t be covered by insurance.

If ever you needed a reminder on the importance of building resilient systems that can withstand and recover from unexpected failures, this is it.

Lesson: Design your IT infrastructure with redundancy and fault tolerance in mind. Implement failover systems and disaster recovery plans to ensure business continuity in the face of major outages.

4. Kernel-Level Access

In the wake of the incident, debate has been reignited about the risks associated with giving third-party software kernel-level access in operating systems like Windows.

Microsoft blamed the EU for forcing them to open the kernel — something which Apple does not grant to third-party developers.

Lesson: Carefully evaluate the need for kernel-level access in security software. Consider alternative solutions that don’t require such deep system integration, balancing security needs with system stability and resilience.

Conclusion

The CrowdStrike outage was a wake-up call for the entire IT industry, but it could have been far worse. It’s not a matter of if something will go wrong, but when.

Hopefully, there won’t be a repeat for a long time and that the lessons learned will stop future outages being as widespread as July 2024’s Great Blue Screen of Death.

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The IT outage that crippled the world last week could have been a whole lot worse, would you believe?

On Friday afternoon (Sydney time) airlines, banks and retailers were experiencing system failures and the dreaded BSOD (blue screen of death) and were simply unable to do business.

It turns out, CrowdStrike a security company that 99 per of the world’s customers had never heard about until that fateful day, had uploaded an erroneous update that didn’t agree with the system which sent it into meltdown.

Ironically, the system behaved precisely as it was designed to do. When it detected an issue, it shut down to protect itself.

It was one line of code that stopped the world.

But it’s hard to believe that this issue, according to Microsoft, who’s Azure cloud platform suffered the outage, only affected 1 per cent of all Windows machines around the world or 8.5 million Windows devices.

It just so happened that these machines were in the front line when checking people in, when people were trying to purchase something with their credit card or withdraw money from their bank or ATM.

There are countless other businesses that you wouldn’t have heard from who also suffered from the outage because they couldn’t connect to the Microsoft cloud platform used by 85 per cent of the world’s computers.

Luckily there were backup systems for mission critical and life and death situations like the military, emergency services and hospitals.

Others are calling for airlines and banks to also have a backup system.

But that would be like having a backup car in case your regular car didn’t start.

This system is robust and usually bulletproof so the outage we experienced the other day, undoubtedly the biggest in history, is an extremely rare occurrence.

There may be some merit to the argument of having a smaller standby system that can handle things while the other system is down and perhaps running on the Mac or Linux platform.

For companies already using Mac and Linux it was business as usual last week while the rest of the world came to a standstill.

Despite the problem originating with independent cyber security company CrowdStrike, a $100billion US company, Microsoft says it is supporting customers impacted using its ecosystem.

David Weston, Microsoft’s Vice President, Enterprise and OS security said: “Since this event began, we’ve maintained ongoing communication with our customers, CrowdStrike and external developers to collect information and expedite solutions.

“We recognize the disruption this problem has caused for businesses and in the daily routines of many individuals.

“Our focus is providing customers with technical guidance and support to safely bring disrupted systems back online.”

Days later IT managers around the world are still cleaning up the mess and the backlog resulting from the outage.

This whole incident demonstrates the world’s reliability on technology, and particularly the Microsoft cloud platform.

The same systems that provide the speed and convenience we take for granted in our day-to-day lives is the same system that can throw our lives into turmoil when it’s not working.

Thankfully those days are a rarity.

But still, it wouldn’t hurt to have some cash on hand just in case.

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Belkin has released a product that works hand in hand with Apple’s new Vision Pro – it’s a specially-designed holder that can help users keep the device’s external battery safely attached to their body.

The Belkin Battery Holder for Apple Vision Pro allows users to snap the battery securely inside and either clip it to their belt or hang it by the included strap across your shoulder.

This way it is a lot safer to move around with the Vision Pro and eliminate the risk of the external battery falling to the ground and potentially taking the headset with it.

In our review of the Apple Vision Pro we noted the external battery was something a user had to keep an eye on.

It is easy to become immersed in what you’re viewing on the Vision Pro and forget the battery is sitting beside you.

Apple has chosen to connect the battery externally to keep the weight of the headset down.

Belkin’s Battery Holder for Vision Pro has a soft microfibre lining to interior a clip so it can attach to your belt or wear it vertically or horizontally across your body with the adjustable strap that’s made of comfortable flexible material.

The Belkin’s Battery Holder for Vision Pro is available now for $89.95 at Apple Stores and apple.com.au. 

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Did you know you can be tracked across multiple websites, your location data can also be collected without your permission and that web extensions can expose your privacy?

These are just some of the things Apple has pointed out in a new campaign to make people aware of what’s really going on when we browse the web.

Apple, which has always been a strong advocate for privacy, released a new video showing the dangers users face online.

At the same time the company pointed out that its Safari browser on iPhone and Mac offers protection against things like cross site tracking and has a state of the art private browsing mode.

CROSS TRACKING PREVENTION

Most are unaware that users can be tracked across websites to target ads at individuals.

You may have noticed the same ad on different websites across the internet.

Some websites have more than 100 trackers from multiple companies on a single page.

Since 2005, Apple’s Safari browser was the first to start blocking third party cookies.

In 2019, Safari was the first browser to block all third party cookies.

But it goes beyond that.

Data companies are always trying to come up with new ways to track you and Apple has come up with Intelligent Tracking Prevention (ITP) which uses machine learning to find out which domains are used to track you.

It then isolates and clears the tracking data from your device.

Another feature of Safari is being able to hide your IP address from known trackers to prevent your precise location being revealed.

But data companies don’t stop there.

They use a technique known as fingerprinting which can identify things like your system configuration, your fonts, plugins and even your screen resolution.

Looking for this unique combination of your settings is a way the data companies can identify you and track you online.

Safari has a more simplified version of the system configuration which makes it harder to single out individual users.

LOCATION DATA PREVENTION

Location information can reveal a lot about a user.

Information like where you live, where you work, where your kids go to school and where you shop is information that can be gathered when you browse the web and sold to data brokers without your knowledge or consent.

Safari has protections in this area as well starting with search.

Most browsers have built in search which automatically reveals your device’s location within the search engine you are using.

Safari has been built differently and won’t share your location data with the search engine.

But there are times you want to share your location when looking for places nearby and Safari offers an option to allow location tracking for a single day.

PRIVACY AND WEB EXTENSIONS

Many users have web extensions to personalise their browsing experience and to provide more functionality.

But what most people don’t realise is that extensions can provide a gateway for what’s happening on your browser including what’s on your screen and even what you type for passwords and credit card information.

Safari has adopted a system where the user is informed about the information an extension can access before it is enabled.

It’s also possible to restrict an extension’s access for a single day or to specific websites.

PRIVATE BROWSING

Back in 2005, Safari was the first browser to offer a private browsing mode which was able to hide your browsing history from others using the same device.

And while other browsers followed suit, the threats just became more advanced and they haven’t been improved to match these new threats.

The same can’t be said for Safari.

It has evolved to provide continual protection by not saving the web pages you visited or the searches you’ve made and even your autofill information.

These protections are now even more sturdy with Face ID and Touch ID which can lock your browser even when you walk away from your computer.

Private browsing also provides even more protection against aggressive trackers.

Link tracking prevention removes unnecessary trackers. You may notice links with added information to track you. Link tracking removes that additional URL information.

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Apple has kicked off the Apple Beta Software Program so users can install the latest iOS 18, iPadOS 18, macOS Sequoia on their devices from today.

Users will also be able to load the beta versions of tvOS 18 and watchOS as well.

These software updates were recently announced at Apple’s Worldwide Developers Conference last month and will be officially released in September.

But Apple’s Beta Software Program gives users the chance to get their hands on the new software today and report any bugs to improve the quality of the update by the time the final version is released.

But anyone thinking about taking part in the Apple Beta Software Program should back up their device before running the beta update.

One thing to note is that Apple Intelligence will not be a part of this public beta. Apple Intelligence will be released in beta form in the coming months after the final version of iOS 18 is released.

HOW TO INSTALL

On your iPhone and iPad go to Settings > General > Software Update > Beta Update

iPHONE 

For devices running iOS 16.4 or later:

Go to Settings > General > Software Update > Beta Updates and choose the iOS beta you’d like to install.

Your iPhone must be signed in to the same Apple ID you used to enrol in the Apple Beta Software Program to access the beta software.

For devices running iOS 16.3 or earlier:

From your iPhone, go to beta.apple.com/profile to download the configuration profile. Your iPhone will notify you when the profile has been downloaded. Open Settings, tap the profile and follow the onscreen instructions to allow installation.

iPAD

Sign in with the same Apple ID you used to enrol in the Apple Beta Software Program to access the beta software.

For devices running iPadOS 16.3 or earlier:

From your iPad, download the configuration profile. Your iPad will notify you when the profile has been downloaded. Open Settings, tap the profile and follow the onscreen instructions to allow installation.

MAC

For Macs running macOS Ventura 13.4 or later:

Go to System Settings > General > Software Update and click the info button next to Beta Updates and choose the macOS beta you’d like to install.

Your Mac must be signed in to the same Apple ID you used to enrol in the Apple Beta Software Program to access the beta software.

For Macs running macOS Venture 13.3 or earlier:

You can install the macOS beta from Software Update, this can be found under General in System Settings.

See all the new features for iOS 18, iPadOS 18, macOS Sequoia and watchOS 11

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Samsung has unveiled the latest generation of foldable smartphones – Galaxy Z Fold6 and Galaxy Z Flip6 – that not only elevate the mobile experienced with their unique form factors but also have the powerful Galaxy AI onboard.

Announced at a global launch event in Paris, the new Samsung Galaxy Z series are the slimmest and lightest models Samsung has ever produced while still offering even more power, performance and durability.

Samsung also announced new Galaxy watches and a ranger of upgraded Buds earphones.

The new Samsung products are available for pre-order now and will go on sale on July 31.

“Since launching Galaxy AI on the Galaxy S24 series earlier this year, we’ve confirmed that Australians are eager for a new generation of AI-powered mobile phones that unlock new experiences,” says Eric Chou, Head of Mobile eXperience, Samsung Electronics Australia.

“We’re thrilled to now be leading the next phase of mobile innovation, incorporating Galaxy AI into our latest range of foldables and taking it one step further by expanding the power of Galaxy AI to our wearables range.

https://youtu.be/czsdQd14DPo

“Samsung is redefining the potential of mobile by offering unparalleled Galaxy AI experiences on more devices.

“At Samsung we’re pushing the boundaries of what’s possible with AI- driven features in smartphones and wearables, offering our users enhanced functionality, improved durability, and cutting-edge design.

“Our newest range of Galaxy AI powered foldables and wearable devices reflect our commitment to creating an integrated and intelligent ecosystem for our users.

“With Galaxy AI and Samsung Health driving next- gen benefits, we’re confident our 2024 wearables range will continue to change the game for Australian customers.

“Our latest range of wearables with Galaxy AI provides more comprehensive, intelligent and personalised health insights, along with motivational encouragement to help improve daily wellness.”

Both the Galaxy Z Fold6 and Z Flip6 incorporate a new dual rail hinge structure along with enhanced layers on the main screen to offer added strength.

The devices are constructed with armour aluminium and Corning Gorilla Glass Victus 2.

They are powered by a specially made Snapdragon 8 Gen 3 Mobile Platform for Galaxy which combines the CPU (central processing unit), GPU (graphics processing unit) and NPU (neural processing unit) performance and optimise it for fast AI processing on the device.

SAMSUNG GALAXY Z FOLD6

The Samsung Galaxy Z Fold6 has a number of AI-powered features that allows users to maximise the large inner screen and enhance their productivity on the move.

The device has a slightly larger 6.3-inch HD+ Dynamic OLED 2X front display and a 7.6 inch QXGA+ Dynamic AMOLED 2X Infinity Flex display inside.

One AI feature, Note Assist, now part of Samsung notes, includes Translations, Summaries and Auto Formatting as well as the newly embedded transcript feature which allows transcription translation and summary of voice recordings directly in Notes.

A new Composer feature from Samsung keyboard can generate text based on simple keywords for emails, social media posts and comments.

Users can also enjoy an expanded S Pen experience with a new feature called Sketch to Image which takes a simple sketch and turns it into a detailed AI-generated image.

The Galaxy AI features incorporated into the new Galaxy Z Fold6 include Circle to Search for instant search results based on an image while Interpreter takes advantage of the unique dual screen form factor to allow a conversation that both parties can see on the main and cover screens for a natural real time interaction.

Live translate phone calls are also directly translated on the device in real time.

Also on board is the AI powered ProVisual Engine which can offer advanced editing with photo assist on the larger screen to create professional content.

Portrait studio offers several different portrait styles including 3D cartoon or more to expand the creative possibilities.

Instant slo-mo is another feature that allows you to slow a video by generating additional frames.

The Galaxy Z Fold6 is also a compelling gaming device and has a 1.6x larger vapour chamber so you can play longer while maintaining tip top performance.

And thanks to the addition of ray tracing your game graphics are vivid and lifelike on the inside display which has up to 2600 nit brightness.

SAMSUNG GALAXY Z FLIP6

The Samsung Galaxy Z Flip6 offers a large 6.7-inch FHD+ Dynamic AMOLED 2X screen and portability at the same time thanks to its stunning folding form factor.

The outside 3.4-inch Super AMOLED Flex window has been improved with AI-assisted functionality so you can do more without the need to open the device.

Users can instantly reply to the messages with suggested replies that analyses your latest messages to suggest the right response.

Flex Window now has more widgets than ever before so you can check your information and notifications from multiple widgets at the same time.

Customers can also create a unique wallpaper with the AI-powered photo ambient based on the time and the weather.

The Flip6 continues to provide a versatile camera experience with several new creative options including the new Auto Zoom which can provide the best framing for your shot after detecting the subject and making any other necessarily adjustments completely hands free.

Onboard are new 50-megapixel wide and 12-megapixel ultrawide sensors so the camera experience has been dramatically upgraded.

The 50-megapixel sensor offers 2x optical zoom.

PRICING AND COLOIRS

Samsung Galaxy Z Flip6

– $1,799 (12GB+ 256 GB)

– $1,999 (12GB + 512GB)

Colours:  Blue, Silver Shadow, Mint, Yellow

Samsung Galaxy Z Fold6

– $2,749 (12GB+ 256 GB)

– $2,949 (12GB + 512GB)

– $3,299 (12GB + 1TB)

Colours: Silver Shadow, Pink, Navy

To read more about the Galaxy Z Fold6 and Galaxy Z Flip6 check out Trevor Long’s story at EFTM and here and Val Quinn at The Gadget Guy and here

* Stephen Fenech travelled to Galaxy Unpacked in Paris as a guest of Samsung

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Quick Response, or QR codes, have become an effective tool for increasing user engagement and operational effectiveness.

By simply scanning these two-dimensional barcodes with a smartphone camera, users gain instant access to digital content. Have you ever wondered how these small codes could revolutionise your business? 

QR codes offer businesses a versatile way to enhance customer interaction and streamline operations. They facilitate contactless transactions, improve inventory management, and enable targeted marketing campaigns. QR codes from companies like connectqr offer a seamless way to engage customers by providing instant access to information and services. Let’s examine the five main advantages of using QR codes that might improve consumer satisfaction and boost your advertising efforts.

1. Streamlined Customer Engagement

Businesses can place QR codes on product packaging, brochures, business cards, and advertisements, allowing customers to quickly access product details, user manuals, promotional offers, and more. This enriches the customer experience and reduces the need for extensive physical documentation, promoting a more sustainable approach.

In retail settings, QR codes can enhance the shopping experience by providing additional product information, customer reviews, and usage tips. Customers are better equipped to make judgements, and salespeople have less work to do, freeing them up to handle more complicated client questions. QR codes can significantly enhance customer satisfaction and engagement by facilitating a self-service model.

2. Facilitated Contactless Transactions

Contactless transactions have become more common due to the COVID-19 pandemic, with QR codes playing a crucial role in this evolution. Retail establishments and restaurants have widely adopted QR codes for digital menus, payment methods, and loyalty programs. Customers can browse menus, place orders, and complete payments by simply scanning a QR code without physical contact, enhancing security and convenience. 

This shift towards contactless transactions meets customer expectations for health and safety and streamlines operations. For instance, digital menus can be easily updated without reprinting physical copies, saving time and resources. Dynamic QR codes, which allow for post-creation editing, further facilitate this flexibility, enabling businesses to update information such as menu items or promotions seamlessly. Similarly, QR code payments, exemplified by companies like connectqr, expedite checkout processes, reducing wait times and enhancing overall efficiency.

3. Enhanced Marketing and Advertising

Making real connections with your audience is the key to effective marketing. By delivering real-time interaction analytics and guiding users to specific digital material, QR codes are a dynamic tool that may boost your marketing efforts such as; 

• Interactive Engagement: QR codes on print materials allow customers to instantly access websites, social media, or promotional campaigns, boosting engagement and interaction.
• Tracking and Analytics: Businesses can monitor scan rates and user engagements using unique QR codes, which gives them important information to gauge how successful their marketing initiatives are.
• Enhanced ROI: By analysing QR code data, businesses can optimise marketing strategies and improve ROI by focusing on successful tactics.
• Insights into Consumer Behavior: Data from QR code scans offer insights into consumer preferences and behaviours, helping businesses tailor future campaigns to meet customer needs better.

4. Improved Customer Feedback Collection

Understanding customer preferences and refining services is crucial for sustained business success. Utilising QR codes can significantly streamline the process of collecting valuable customer feedback such as;

• Accessibility and Convenience: QR codes placed on receipts, packaging, or in-store displays provide a convenient way for customers to share their opinions immediately after their experience.
• Direct Engagement: Businesses can directly engage customers by linking QR codes to online surveys or review platforms, encouraging them to provide detailed feedback.
• Incentivisation: QR codes can serve as a gateway to special offers or loyalty rewards, motivating customers to participate in surveys or leave reviews.
• Enhanced Customer Relationships: Gathering feedback via QR codes provides actionable insights and demonstrates a commitment to listening to customer voices, fostering stronger relationships and loyalty.

5. Enhanced Inventory Management and Tracking

QR codes can significantly enhance inventory management and tracking processes. By assigning unique QR codes to products, businesses can streamline inventory control, ensuring accurate and real-time tracking of stock levels. Warehouse staff can scan QR codes to update inventory records, track product movements, and manage stock levels more efficiently.

This technology can also improve supply chain transparency. By scanning QR codes, businesses can access detailed information about products’ origin, manufacturing process, and distribution history. This transparency can enhance quality control, reduce the risk of counterfeit goods, and build customer trust by providing authentic product information.

Incorporating QR codes into business operations offers numerous benefits: streamlining customer engagement, enabling contactless transactions, enhancing marketing efforts, collecting customer feedback, and improving inventory management. QR codes bridge the digital and physical worlds effectively, providing valuable insights into operations and consumer behaviour, boosting productivity, and enhancing customer experiences. This technology can drive growth and maintain competitiveness by fostering innovation and customer satisfaction in today’s competitive marketplace.

The post 5 Benefits of Using QR Codes for Your Business appeared first on Tech Guide.

Businesses need to protect their information from threats, especially in this digital era. Security management software is essential for keeping your business safe. It protects against viruses, hackers, and other cyber threats. 

This article will help you understand different types of security tools and how to choose the right one for your business.

Types of Security Software

Here are the different types of security software that can protect your business from digital threats. Each type plays a unique role in keeping your data safe and secure.

1. Antivirus Software

Businesses need antivirus software to safeguard their systems from several threats. It protects against spyware, adware, ransomware, viruses, worms, and Trojan horses. Scans files and monitors system activity for unusual behavior. Antivirus software needs regular upgrades and real-time scanning to fight the latest threats.

Key Features:

• Real-time Scanning: Continuously checks files for threats as you use your computer.
• Automatic Updates: Regularly updates to recognize new threats.
• Quarantine and Removal: Isolates and removes infected files to prevent damage.

2. Firewall Software

Network security requires a firewall to regulate traffic and prevent unauthorized access. It filters incoming and outgoing data based on security standards to allow only legitimate traffic. Hardware firewalls are located at the network border, whereas software firewalls run on devices. They form cyberdefense layers together.

Key Features:

• Traffic Monitoring and Filtering: Examines data entering or leaving your network.
• Intrusion Detection and Prevention: Identifies and blocks potential threats.
• Application Control: Manages how different applications access the network.

3. Intrusion Detection Systems (IDS)

IDS monitor network traffic for suspicious activity. They alert you when they detect potential threats. Unlike firewalls, IDS are not designed to block attacks, only to detect them.

Key Features:

• Signature-based Detection: Identifies known threats using a database of signatures.
• Anomaly-based Detection: Recognizes unusual patterns that may indicate a threat.
• Real-time Alerting: Sends alerts immediately when a threat is detected.

4. Encryption Software

Encryption software converts data into a code to prevent unauthorized access. Only those with the correct key can decode and read the data. This is vital for protecting sensitive information.

Key Features:

• Data Encryption and Decryption: Secures data during transmission and storage.
• Secure Key Management: Safeguards the keys used to encrypt and decrypt data.
• Compliance: Helps meet legal requirements for data protection.

5. Identity and Access Management (IAM)

IAM software ensures that the right people have the right access to the right resources. It manages user identities and their access rights.

Key Features:

• Multi-factor Authentication (MFA): Needs more than one way to prove identity to access.
• Single Sign-On (SSO): Allows users to log in once and access multiple systems.
• Role-based Access Control (RBAC): Assigns access based on user roles within the organization.

6. Endpoint Security Software

With endpoint security software in place, you can enforce security policies, monitor device activity, and quickly respond to any security incidents. This proactive approach helps prevent data breaches and ensures the integrity and confidentiality of your sensitive information.

Key Features:

• Device Control: Manages which devices can connect to your network.
• Patch Management: It makes sure that software always has the most recent security patches.
• Remote Monitoring and Management: Allows administrators to oversee and secure endpoints remotely.

7. Network Security Software

Network security software protects the entire network infrastructure. It includes tools to monitor, detect, and respond to network-based threats.

Key Features:

• Network Access Control (NAC): Controls who can access the network.
• VPNs and Secure Connections: Ensures secure communication channels.
• Network Behavior Analysis: Identifies unusual network activities.

8. Security Information and Event Management (SIEM)

SIEM software gathers security data from different sources and analyzes it. It helps identify and respond to security incidents quickly.

Key Features:

• Log Management and Analysis: Gathers and examines log data from different systems.
• Real-time Monitoring and Alerting: Continuously monitors for threats and sends alerts.
• Incident Response: Provides tools to respond to security incidents.

9. Email Security Software

Email security software protects email communications from threats like phishing and malware. It’s crucial for businesses as email is a common attack vector.

Key Features:

• Spam Filtering: Blocks unwanted and potentially harmful emails.
• Email Encryption: Secures the content of emails.
• Threat Detection and Removal: Identifies and eliminates email-based threats.

How to Choose Business Security Software

Choosing the right security software is crucial for safeguarding your company’s digital assets. Here are the essential steps to finding the perfect security software for your business.

Assess Your Security Needs

The first step in choosing security software is understanding your needs. Conduct a risk assessment to identify your critical assets and data. Understand the specific threats your business faces. This will help you determine which types of security software are necessary.

Evaluate Software Features

Match the features of the security software with your business requirements. Prioritize essential features over optional ones. Ensure the software can scale as your business grows and integrates well with your existing systems.

Consider Budget and Resources

Balance the cost of the software with its functionality. Look for software that provides a good return on investment (ROI). Factor in the costs of implementation, training, and ongoing maintenance. Ensure you have the resources to manage the software effectively.

Research and Compare Options

Read reviews and case studies to learn about other businesses’ experiences with different security software. Request demos and trials to see how the software works in your environment. Compare vendors based on their reputation, support, and the quality of their products.

Test Compatibility and Integration

Ensure that the security software you choose is compatible with your existing infrastructure. Check how well it integrates with other tools and systems you use. Smooth integration can streamline operations and enhance security effectiveness.

Secure Your Business Today!

By following these steps, you can select the security software that best fits your business and ensures long-term protection. Remember, security is an ongoing process. Regularly update and review your security measures to stay ahead of emerging threats.

The post Types of Security Software: Choosing One for Your Business appeared first on Tech Guide.

From today Australians can pre-order the new Apple Vision Pro ahead of its official release for customers in Apple Stores on July 12.

From 10pm today customers can pre-order the Apple Vision Pro which starts at $5,999.

Australia will join Canada, France, Germany and the United Kingdom as the latest countries to receive Apple’s new spatial computer.

Apple Vision Pro also went on sale today in mainland China, Hong Kong, Japan and Singapore.

“The enthusiasm for Apple Vision Pro has been extraordinary, and we are thrilled to introduce the magic of spatial computing to more customers around the world,” said Tim Cook, Apple’s CEO.

“We can’t wait for more people to see the impossible become possible, whether working and collaborating with an infinite canvas for apps, reliving treasured memories in three dimensions, watching TV shows and movies in a one-of-a-kind personal cinema, or enjoying brand-new spatial experiences that defy imagination.”

Apple Vision Pro blends the real world with digital content, provide a work and collaborative space and can deliver immersive sport and entertainment viewing experiences.

Customers can pre-order Apple Vision Pro online and will be asked to complete a face scan using an iPhone or iPad with Face ID with the latest version of the Apple Store app.

READ TECH GUIDE’S HANDS-ON FIRST LOOK AT THE APPLE VISION PRO

This face scan can guide users to the optimal light seal and headband size so it fits perfectly.

Apple has also partnered with ZEISS to develop magnetic ZEISS optical inserts for the Vision Pro so customers who usually wear glasses can enjoy Vision Pro in its full clarity.

ZEISS optical inserts are priced at $169 for Readers and $249 for Prescription.

Apple Vision Pro ships with a Solo Knit Band, a Dual Loop Band, a personalised Light Seal with two Light Seal Cushions, an Apple Vision Pro Cover, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter.

The Apple Vision Pro will be priced at $5,999 (256GB), $6,349 (512GB) and $6,669 (1TB).

Apple Vision Pro Travel Case will be available for $349 and AppleCare+ for Apple Vision Pro will be available for $849.

The post Apple Vision Pro available to pre-order for Australian customers appeared first on Tech Guide.

Netgear, one of the leading brands in Wi-Fi, has release a new standalone Wi-Fi 7 router – the Nighthawk RS300 – which offers game-changing Wi-Fi 7 technology at an affordable price.

The Nighthawk RS300 router, priced at $649, delivers faster Wi-Fi speeds and even wider wireless coverage of up to 230 square metres across a maximum of 100 devices.

Wi-Fi 7 office speeds 2.4 times faster than Wi-Fi 6 and offers low latency and less wireless interference so users can enjoy uninterrupted streaming of 4K and 8K content, video conferencing and online gaming.

Today more people are working from home and there are more AR and VR devices and AI focused products that are being introduced that require extreme low latency and higher throughput.

Wi-Fi 7 is also appearing on the next generations of smartphones, laptops and other devices.
“Netgear’s singular focus has always been to create and provide industry-leading solutions with powerful performance and secure Wi-Fi connectivity.” said David Henry, president and GM of Connected Home Products and Services at Netgear.

“Our newest Wi-Fi 7 addition, Nighthawk RS300, delivers these connectivity benefits to a wider audience, helping them experience unprecedented speed and performance on their devices and applications with the strongest possible security available today.”

The Nighthawk RS300 is a tri-band router with speeds of up to 9.3Gbps.

Under its sleek design is a patented omni-directional internal antenna that improves coverage and ensures the wireless signal reaches the furthest corners of your home.

Also onboard is a 2.5 Gig internet port and the additional 2.5 Gig and two 1 Gig LAN ports which allow for wired connections to nearby products including smart TVs and gaming consoles.

Also under the hood is state of the art encryption protocols and advanced threat detection mechanisms to protect the network from evolving cyber threats.

The Netgear Nighthawk RS300 automatically updates its firmware and can support VPNs.

For added protection a 30-day trial for Netgear Armor – powered by Bitdefender is included with the RS300 and this provides a shield of security for all the connected devices on the network and a VPN.

Armor is built into the router and goes further than traditional antivirus products to provide an all-in-one security solution to protect connected devices like computers, security cameras, baby monitors and other IoT devices on the network.

A 30-day trial of the Netgear Smart Parental Controls is also included to help parents manage their children’s screen time and connected devices and encourage responsible online habits for the entire family.

The Netgear Nighthawk RS300 Router is available now and is priced at $649.

Nighthawk RS300 Technical Specifications:

– Blazing-Fast Wi-Fi 7 Tri-Band Speeds up to 9.3Gbps – Experience combined Multi-Gigabit speeds up to 9.3Gbps with the ultra-fast 6GHz Wi-Fi band for smoother Wi-Fi experiences and less interference from neighbouring networks.

– 2.4x Faster Speeds – Wi-Fi 7 delivers 2.4x faster speeds than Wi-Fi 6 with ultra-wide 320MHz high-capacity channels and 4K QAM to maximise performance across your connected devices.

– Multi-Gig Speeds with 2.5Gig Internet Port –Use the 2.5Gbps internet port for today’s faster cable and Fiber plans. Or link one LAN port and the internet port together for speeds up to 2Gbps for a modem that does not have a multi-gig port but supports link aggregation. Compatible with any internet service provider.

– Improved Performance with 2.5Gig Wired Ports –Enjoy improved performance on your gaming and entertainment devices by plugging them into the two 2.5Gbps ports for faster wired connections. And link the two 1Gbps LAN ports together for speeds up to 2Gbps for a NAS device.

– Easy file sharing – Plug a thumb drive to the router’s USB port to easily share files.

– Do It All with the Nighthawk App – Configure your Wi-Fi for peak performance on priority devices. Easily manage your network from anywhere, including pausing the Internet, running Internet speed tests, tracking your Internet data usage, setting up separate guest networks, and more.

The post Netgear releases the Nighthawk RS300 – its latest and most affordable Wi-Fi 7 router appeared first on Tech Guide.

The Force is strong with the new Casetify range of Star Wars phone cases and accessories that will give true fans a way to express their love of the blockbuster franchise.

The new line-up includes phone cases for the iPhone and Samsung S24 along with charging accessories and an iPad and MacBook Air case.

The phone cases are available for iPhone 13 and later and Samsung Galaxy S21 and later and Samsung Galaxy Z Series.

Tech Guide was delighted to receive these products for review – we are massive Star Wars fans. It will be a day long remembered.

CASETIFY iPHONE 15 PRO MAX IMPACT RING STAND CASE – MILLENIUM FALCON – $123.99

The sturdy MagSafe compatible case is built to handle knocks and drops but also has a ring stand which hinges out from around the camera so you can set up your iPhone for easier viewing when watching content or making video calls.

The detailed image of the Millennium Falcon is engraved in silver on the rear of the case along with a golden Star Wars logo.

CASETIFY SAMSUNG S24 ULTRA TATOOINE BINARY SUNSET CASE – $107.99

The Samsung Galaxy S24 Ultra case is built tough to protect the device from day-to-day bumps and scrapes.

It features the iconic binary sunset from Tatooine – one of the most famous shots from the original film.

CASETIFY iPHONE 15 PRO MAX ULTRA BOUNCE CASE DEATH STAR – $169.99

This case has extended corners to absorb impact and a protective cover over the iPhone rear camera lenses.

And on the back of the MagSafe case is a view of the incomplete Death Star from Return of the Jedi.

CASETIFY iPHONE 15 PRO MAX BOUNCE CASE DARTH VADER – $138.99

This MagSafe compatible case has an image of the iconic Darth Vader alongside a close-up of his helmet and the Imperial logo.

This also has larger raised corners which can act like a mini air bag if your phone happens to fall out of your hand and hit the ground.

CASETIFY MAGNETIC WIRELESS CHARGER – $61.99

This MagSafe charger features the galactic empires emblem and connects via USB C to charge your iPhone on the go.

CASETIFY DEATH STAR SNAPPY GRIP – $53.99

the death star snappy grip attaches magnetically to the back of your iPhone and can be used as both a grip and a stand for comfortable viewing of your content.

CASETIFY 15-INCH MACBOOK AIR GALACTIC EMPIRE EMBLEM LAPTOP CASE – $130.99

HERE is a great way to protect your precious MacBook Pro and MacBook Air and show your true Star Wars colours at the same time.

The case snaps on to the lid and the base and has Justin corners to take any impact.

CASETIFY DEATH STAR iPAD TABLET IMPACT CASE – $121.99

Protect your iPad Pro at all costs with the snap on protective case featuring an image of the incomplete Death Star from Return of the Jedi and the Star Wars logo. Impressive, most impressive.

The post The Force is strong with the new Casetify range of Star Wars cases and accessories appeared first on Tech Guide.